Competitive advantage in the Marketing strategy of Airtel – Our obsession is to win customers for life through an exceptional experience.” Vision- “Our vision is to enrich the lives of our customers. Mission –“Hunger to win customers for life.” campaign like “Har Ek friend Jaruri hota hai”/ “Jo tera hai wo mera hai ” to target Gen Z and recently launched campaign of “one touch internet” targeting Gen X & baby boomers. Airtel has targeted the generation Z of 15-25 ages, generation X & baby Boomers by using different campaigns over the period of time i.e. Apart from geographically segmenting the market in East, West, North, South & central, the market is also segmented in each region on the basis of demographic variables like age, Income, Social groups.ĭifferent geographic regions are handled independently and different campaigns are run according to the preferences of people in each region. Segmentation, targeting, positioning in the Marketing strategy of AirtelĪirtel uses mix of segmentation strategies to segment its offerings like basic Call /SMS plans, prepaid / Post-paid plans, VAS – Data, caller tunes etc. Customer analysis in the Marketing strategy of Airtel –.Market analysis in the Marketing strategy of Airtel –.Competitive analysis in the Marketing strategy of Airtel–.Brand equity in the Marketing strategy of Airtel –.
Distribution strategy in the Marketing strategy of Airtel –.BCG Matrix in the Marketing strategy of Airtel.
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